Trust me, any "IBMer" can learn the magic of surpassing Customer Service from John DiJulius.

Tom Peters
Business Guru and Best selling author

“Most people in business think, ‘Customer Service.’ And most people are wrong. The secret is to create a memorable customer experience — one that they will take back with them and share the stories with others. In John DiJulius’s book, What’s The Secret he creates the formula and gives the step-by-step answers for creating memorable experiences that lead to more loyalty and more profit.”

Jeffrey Gitomer
Author of Customer Satisfaction is Worthless, Customer Loyalty is Priceless